[Jewelry making - Article 00405] - Re: [Orchid] Bench jewellers working for the trade

[David Geller]

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>     Wish David Geller could help with this pricing issue! ie trade
>     shop, aka slavery!" 

    I have started to work with a few larger chains but I doubt it will
    affect most of you. The trade shops I've affected have been either: 

    1. Those servicing chain stores having 8-15 stores where I went and
    trained the retail stores. These stores want the craftsmen to be well
    paid, want all pricing to be consistent. One store even is paying the
    legal fees to setup an association for the 18 craftsmen (all 1099) so
    they can have health insurance. One chain I'm working on I'm
    collaborating the price they should PAY the trade shops and it's
    usually 20% higher than what they are charging. 

    2. The other are trade shops who have bought my repair price book,
    it's retail. Many trade shops buy copies of my book, give them to
    their accounts and say "I'm charging you a percentage of this book,
    you had better use it". Many charge 40-50% of the retail price. For
    many this is a huge increase. I've spoken to the trade shops and they
    all are getting the prices and are happier. 

    But then I speak to the retailers using the trade shops using my
    book. They all complain they are paying such high prices. But what
    they don't remember is: 

    a. They still close 90% of the customers. 

    b. At the old prices, to do a procedure might be keystone, 2.5 or 3
    times and they made $20. Now at keystone, at a higher price they
    still make $20 gross or more, if they use my book. 

    But for you folks reading this who are trade shops, remember this.
    If a retail store buys a 4mm rope chain for $80 and another company
    complains they retailers don't want to pay their price of $100, who's
    to say the compliant isn't warranted? Why pay $100 when you can get
    the same thing for $80? 

    Until we all die, there will be low priced folks in our field. If
    you REALLY do better work, keep your promise dates and HELP the
    retailer get their money by providing a good price list and even
    helping to train their staff, you can get higher prices. 

    Some folks get it just because they ASK. 

    But you have to be different than you are now. 

David Geller
www.JewelerProfit.com
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