[Jewelry making - Article 01463] - Re: [Orchid] Art Shows - Is it worthwhile to do?

[Noel]

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>     Hi, Another plus for doing shows, I love to share with people and
>     talk and love to see the delight on someones face when they
>     purchase one of my pieces. Wholesale makes me feel cheated. 

    Well put. I think this is an important point that has been
    overlooked. Shows have many difficulties, but it is easier to get
    into shows than galleries, and there is that feedback/gratification
    issue... For me, just making things is not enough. I need to share
    them with others, and I need the validation of having someone shell
    out money to own them. I also need to *see* them do that, at least
    some of the time, and that means doing shows. It also provides a
    detailed feedback on people's reactions that cannot be gleaned from
    any other source. 

    I just wish it were not necessary to use glass cases, so I could do
    more watching of what people reach out and touch. I have a few
    inexpensive designs that hang on my side walls, and I am fascinated
    to watch which ones people touch. I rearrange them during a show (if
    I'm not too busy) to try to figure out how much is location, how
    much is item. This kind of marketing information and people-watching
    is a large part of the "draw" of doing shows. Plus, when people meet
    you, especially if you give them a story to go with the piece, they
    have an investment in you emotionally as well as financially and are
    more likely to tell others about you and return to buy again. I love
    it when people come back to my booth with friends and repeat the
    things I have just told them. 

    Can't get any of that from a check in the mail. 

Noel
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