[Jewelry making - Article 01449] - Re: [Orchid] Holiday Packaging

[Silververkstan d&b]

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Hi Kim

    Top: hotstamped logo. Is the logo "graphic"? or textbased? If graphic
    it might look messy if you add a web address in the vicinity unless
    you can integrate it aesthetically with the logo as is possible with
    a text, ie www.###.com, an often used method although I feel it looks
    a little cheap. 

    Insert: If you have an insert, maybe that is the best place to put it
    since it will not be removed. Depending on how you buy/fabricate the
    insert it might be possible to print a larger sheet which is then cut
    down and delivered to you. Or if you do the hotstamping yourself (we
    do sometimes) it is just another stamp. 

    Leaflet: Maybe some text about the materials used, how to care for
    the item (cleansing, storage), what else can be purchased, something
    about you as an artist, the list goes on... and HOW to reach you. 

    It is all a matter of marketing and which image you want to impress
    but try to make a choice that works for all situations in order to
    maximize impact on your future buyer group. A leaflet works well
    because the recipient feels there is some added value. And if you
    make up an assortment to cover 95% of your production and print on
    some well chosen paper it will make your packaging simple yet the
    result exclusive. 

michaela
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