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[Orchid] Holiday Packaging  
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From: Kimberly Starbard
Date: Thu Aug 31 00:39:02 2006
 
     
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Hi....I'm a little stuck

    I am trying to figure an inexpensive but effective way to package
    for the holiday. 

    I'm thinking of a simple box with a foam or cardboard insert (so
    that earrings, necklaces, and bracelets can be fastened down in the
    box) with my logo hotstamped on the top. It's the stamp that is
    bothering me though. Do people usually put their logo only on the
    tops of boxes? How do I let the final customer (the person who gets
    the jewelry as a gift) know what my website and contact info is....in
    a tasteful manner? Is it tacky to put the web address on the hotstamp
    as well? If I put a business card inside the box itself, the buyer
    may take it out before giving the gift. 

    Also, is there a certain percentage that should be allowed for
    packaging? For example, for an item that retails for 95 dollars,
    would 2 dollars spent on packaging be considered reasonable? 

Thanks for any help
Kim Starbard
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