[Jewelry making - Article 01284] - Re: [Orchid] Independent jeweler in today's marketplace

[Alastair]

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    Well put M'lou: 

>     Base your prices on your costs, labor overhead, etc as they really
>     are. Take a big gulp, and write that number on your price tag.
>     Really.

    There is no difference between trader, manufacturer, artist when it
    comes to business. Get a minimum of 10% return on your investment
    (your money tied up in the business), cover the overheads (the cost
    of maintaining the business), and get a fair return for your time in
    wages. Do the math, and the number is all too often shocking, The
    easy option is to fudge the number - everybody is happy, you have
    ripped yourself off! The hard option is to stick to your number, or
    arrange the business so that a less shocking number is accurately
    achieved. Nobody will do it for you, it is your responsibility. The
    competition (in the guise of many faces) will invariably suggest the
    easy option as your only option. 

Alastair
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