[Jewelry making - Article 00546] - Re: [Orchid] Any real benifit to offering only 18K gold?

[Rasesh Chasmawala]

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Mike,

>     I am considering offering a special line of jewelry in 18k - a few
>     pieces just to test sales. Do you think offering both karats will
>     detract from the 18k pieces? 

    You can't offer the same styles in both the karatages. I presume
    that you are going to charge more for 18k. Therefore, these styles
    have to LOOK more expensive. 

    Usually, our clients prefer smaller stones and/or lower total
    diamond weights in the lower karatages. Just goes to show that 18k is
    considered 'premium' quality and is charged accordingly. 

Regards,

Rasesh Chasmawala.
Mumbai, India.
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