[Jewelry making - Article 00073] - Re: [Orchid] Is white gold really hot?

[Daniel Spirer]

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>     And white diamonds look better in white gold setting, wouldn't you
>     agree? 

    Actually no I don't agree. Frankly I think it's one of the biggest
    fallacies in the industry. A really white (D-E-F color) diamond
    actually gets lost in a platinum setting. The stones and the metal
    all look like one mass as opposed to a beautiful diamond in a
    beautiful setting. Additionally if you are selling D-E-F color stones
    in yellow settings, the whiteness of the diamond actually stands out
    in much higher contrast to the yellow metal around it. On the other
    hand if you're selling that commercial grade stuff, it will all look
    yellowier in yellow metals. 

Daniel R. Spirer, G.G.
Daniel R. Spirer Jewelers, LLC
1780 Massachusetts Ave.
Cambridge, MA 02140
617-234-4392
www.spirerjewelers.com
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