[Jewelry making - Article 00033] - Re: [Orchid] Is white gold really hot?

[MillsGem]

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Mark,

    I think that you are right on the money. Gold color preference is a
    product of locale and demographics. The older the customer, the more
    likely he might prefer yellow gold. Young customers, on the other
    hand, want to be trendy and some of this category even go so far as
    to convert to white or,gawd forbid, plate yellow with rhodium. As for
    the suppliers, I have one coming this week who wants to blow off his
    remaining yellow gold at a big discount.One of the things that I have
    noticed is that Stuller has never gone one way or the other, but has
    maintained a panoply of options as reflected in its catalogs, flyers
    and ads. I think that a lot of Stuller's success is attributable to
    not over-reacting to fads while at the same providing the widest
    possible choice of metals. Good luck and be well, 

Ron Mills, Mills Gem Co. Los Osos, Ca.
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