[Jewelry making - Article 00467] - [Orchid] Marketing Issue: Difference in Sales

[Annabel]

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    Have you found that there is a significant difference in sales
    between items that you make in 14K Gold, White Gold, 18K gold as
    opposed to those items that are Gold Filled and Gold Plate? Are
    people willing to pay for the 14K/18K/White Gold or are they more
    likely to buy the gold filled and gold plate? I make primarily wire
    objects -- mostly chandeliers with premade findings. (I also make
    knotted necklaces, but have decided not to sell knotted necklaces
    anymore because people do not know how laborious it is and are less
    willing to pay for what it costs to produce them.) 

    I have thus far been using gold fill, gold plate and sterling
    silver. These items are usually mid-priced. I have noticed that
    there is a very big jump in prices for many designers when the items
    are made in white gold or 14K gold or higher. However, when I looked
    at Rio Grande's catalog, I noticed that 18K wire and some of the
    findings were not as high-priced as I thought that they were. Would
    it be worth it for me to switch from gold fill and gold plate to
    white gold/14K/18K? At this stage, I think that 24 K would not be a
    good idea for me, as it requires a lot of outlay (hence it is a more
    risky investment) and people may not be willing to pay for the cost
    of 24K because my jewelry is more on the trendy side. I will always
    keep making silver items in order to reach those customers who might
    not like to wear gold for whatever reason. 

I'd love to hear your thoughts on this.
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