[Jewelry making - Article 00740] - Re: [Orchid] Employment in the Metal arts/Jewelery Field

[The Doctor]

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    Sterling owns some very "big box" jewelry stores, including Jared
    and Kay, as well as some regional brands, like J.B. Robinson, Marks &
    Morgan, Belden Jewelers and Weisfield Jewelers. According to the May
    issue of Modern Jeweler, they are the US's number one retailer at
    the moment, increasing their sales by 12.1 percent to $2.3 billion in
    the fiscal year ending Jan 28, 2006. This is at the expense of the
    former jewelry earnings leader, Zales, whose annual sales fell to $2
    billion, down from $2.3 billion in 2005. 

    Kay is Sterling's top brand, and they are tops in the US with sales
    of $1.3 billion, whereas Jared's was a mere $534 million. Sterling
    sees more store potential for all of its brands, so they are planning
    on expanding their current 781 Kay stores to 1,400. They expect to
    broaden their 330 mall stores to 550 through store openings and
    acquisitions in order to do national television advertising. They
    plan to run their Jared numbers from 110 stores to 225. 

    They're not going to do that by giving out big pay or instituting
    higher quality assurance programs. 

James S. Duncan, G.G.
James in SoFL
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