[Jewelry making - Article 00672] - Re: [Orchid] Can't Get a Stuller Account...

[Kimberly Starbard]

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    The word inefficient here is not meant in a negative way at all. It's
    also not meant to describe anyone's character. I'm sure the guys at
    Stuller are really nice guys. The term inefficient vs. the term
    efficient is meant in an economic sense only. An example...Company A
    can maximize profit by selling 1000 units at price X. If it sells
    units at anyprice above X, it will not sell as many units. Any price
    above X is therefore said to be "inefficient". When a company places
    any kind of controls on who is allowed to buy their product, they are
    reducing the number of "units" they are able to sell. They are
    operating in an "inefficient" manner. For their own reasons (loyalty
    to retail jewelers for example) Stuller is choosing to not maximize
    profit at this time. This is very beneficial to retail jewelers and
    wholesale companies like Stuller have every right to operate as they
    do. We live in a free market system (kind of). The Walmarts of the
    World will come. It really doesn't have anything to do with what I
    want or don't want. I'm saying, should the wholesale prices that you
    rely on to operate go away, what is your plan for success?

    You have every right to be very proud of your business and the fact
    that you have been able to keep that business going for many years.
    As I said in another post, businesses like yours (that live beyond 3
    years) are very rare. 

Best Regards
Kim Starbard
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