[Jewelry making - Article 00617] - Re: [Orchid] Truth In Advertizing

[Daniel Spirer]

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>     use this type of statement to sell their watches: We (our store
>     name) are offering (watch brand) at an "everyday discount price". I
>     have considered this to be illegal and unethical. Is it? 

    Unethical certainly. Probably illegal (depending on the laws in your
    state) since it's never going to be sold at an undiscounted price.
    Check in with the JVC and see what they think. 

Daniel R. Spirer, G.G.
Daniel R. Spirer Jewelers, LLC
1780 Massachusetts Ave.
Cambridge, MA 02140
daniel AT spirerjewelers.com
www.spirerjewelers.com
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