[Jewelry making - Article 00541] - Re: [Orchid] Marketing treated gems as legitimate product

[Daniel Spirer]

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>     That is the idea that virtually all gemstone materials are treated
>     somehow 

    In fact, when you look at percentages of stones sold today in the
    entire jewelry business, most are treated somehow. This is because
    there is so much material being sold by the chain stores and places
    like Wal Mart. Consequently, when we talk about gemstone treatment I
    will routinely tell customers that they should assume that almost all
    colored stones are treated in some form today. It is simply a fact of
    life in the business. This doesn't negate what you, or any other
    person dealing with natural stones does. It also doesn't diminish the
    value of what you are doing. It actually enhances it so I'm unclear
    on why you're so upset by this. 

>     I would also like to suggest that there are different classes of
>     treatment and we could perhaps point that out to customers. 

    Of course there are different treatments and any retailer worth his
    salt today is clearly explaining that to their customers. It HELPS
    them to sell their stones, both the treated and the natural ones. 

>     I wonder how many people always disclose the treatment in stones
>     that are always treated. 

    Emeralds are always treated and anyone not disclosing that fact is
    going to end up in a lot of trouble. I don't know about anyone else
    but we routinely disclose tanzanite treatment (actually we use it as
    a reason for people to buy my purple sapphires instead). The
    disclosure issue is meant to be for all stones, not just those you
    choose to disclose. Of course there are a few bad apples in every
    bunch.... 

    Disclosing is not really an option anymore, it's the law. But this
    doesn't make it a negative selling point. I said it before and I'll
    say it again. I have never lost a sale because I disclosed a
    treatment (and I've been doing it far longer than most of you on the
    list). 

Daniel R. Spirer, G.G.
Daniel R. Spirer Jewelers, LLC
1780 Massachusetts Ave.
Cambridge, MA 02140
617-234-4392
daniel AT spirerjewelers.com
www.spirerjewelers.com
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