[Jewelry making - Article 00517] - Re: [Orchid] White gold, boom or bubble?

[Eric McCafferty]

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    Well I am going to do something that I almost never do, pass the buck
    and take the cop-out answer. As a wholesaler I wouldn't try and sell
    it to you. Like the response from Mr. Kelly, I have tried to create
    something pleasing to the eye, and have been fortunate enough that
    the buyers, and then consumers have agreed with my taste. So really
    it is the gallery salespeople I have to thank for marketing and
    selling my ring to the general public. Actually I take a little of
    that back, marketing, that I do try and do, to the general public
    thru advertising, hoping to create an interest in my product. Since
    most of what we do are wedding bands, I have a feeling that I also
    should thank places like the Shane Co., with their right hand ring
    campaign, and all the other large retailers who have helped push the
    marketing at the female demographic, getting them to realize there
    buying power. Most of my high carat pieces are defiantly being done
    a little more artsy, and being sold as accessories, not as a
    replacement for someone's existing band, mostly. Hopefully that
    isn't too much of a rambling answer, and on a side note, I agree with
    your post, the cheese isn't going to show up on your doorstep, and
    you have no one to blame but yourself if you're hungry. 

Thank You,
Eric McCafferty
Studio311.com
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