[Jewelry making - Article 00363] - Re: [Orchid] Marketing treated gems as legitimate product

[Richard W. Wise]

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    Never been to Columbus but have been selling heat treated gems for
    years. Can't recall ever loosing a sale because of that. You simply
    have to be upfront with people. Yes, stones have been fiddled since
    the beginning of time and no, there would not be much of a
    sapphire-ruby market without them. 

    Usually heat treatment is the last thing mentioned in the sales
    presentation. Unless, of course, people ask me or ask specifically
    for unenhanced gems. These folks obviously know something and in
    keeping with the old adage: "a little knowledge is dangerous" I try
    to clarify the issue by giving them a good overview of what it is,
    how it is done, durability and so forth. 

Honesty is the best sales tool.
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