[Jewelry making - Article 00356] - Re: [Orchid] Marketing treated gems as legitimate product

[Kimberly Starbard]

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Hi goo:

    I don't have many years of retail experience, but I have a little
    story. We are in the process of selling our house. It is listed as a
    3 bedroom and it is right by the water. The third bedroom, however,
    is right over the second bedroom and they are connected by stairs.
    This never bothered us as the second bedroom made a great nursery for
    my sons. 

    Our real estate agent, however, has advertised our house as "a great
    condo alternative". I said "why can't she say something like 'a
    completely remodeled home, right by the water, for less than the
    price of a condo'?" 

    The two say about the same thing, but one sounds great...the other
    just o.k. 

    Is there some way you can spin the marketing of the lab created, and
    treated, stones to make them sound better? I'm not saying anything
    about fibbing, but there are people who can sell anything. It's all
    in the spin. 

    It's just an idea, though, and I may get a lot of flack back. 

    The other thought I had was to really become extremely knowledgeable
    about what you're selling (although you probably already are). It is
    easier to assuage (sp?) fears and misconceptions about the various
    stones. 

    Good Luck and I always like the creative ways you word your posts. 

Kim Starbard
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