[Jewelry making - Article 00330] - Re: [Orchid] Marketing treated gems as legitimate product

[Daniel Spirer]

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    I have no problem selling treated natural gemstones. I do it all the
    time. Almost all colored stones on the market today are treated so
    everyone has to disclose this fact. If you present it in a matter of
    fact way, keep it simple and to the point there should be no problem.
    The American Gem Trade Association has a lot of information about
    treatments and how to help sell them. I have found that the more open
    and honest you are about your product the easier it is to sell it. It
    helps to have alternatives on hand (untreated stones as well) so that
    you can give people a choice, but I have NEVER lost a sale by telling
    someone a stone is treated. I have gained quite a few customers by
    letting them know that we don't lie about gem treatments as it lets
    them know we don't lie about anything else either and that we are far
    more knowledgeable about things than the mall jewelers or the hacks
    somewhere else. Get out on top of it, in front of it and prove your
    knowledge to the customer. You can only win. 

Daniel R. Spirer, G.G.
Daniel R. Spirer Jewelers, LLC
1780 Massachusetts Ave.
Cambridge, MA 02140
daniel AT spirerjewelers.com
www.spirerjewelers.com
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