[Jewelry making - Article 00315] - Re: [Orchid] Marketing treated gems as legitimate product

[John Donivan]

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    The old saw, "You can't legislate morality...." You mention two
    things, actually. Your subject says treated gems, and then you
    mention synthetic gems. Those are two entirely different worlds. As
    to my opening line, I don't think very many people would dispute
    that treated/synthetic gems are a legitimate product. They just don't
    want to buy them, that's all. You see, since most all the world, I
    believe, does think they are "legimitate", I interpret your question
    to be, "How do I get them to buy them? The answer to that is simple:
    Market them to the people who want to buy them. You are not ever
    going to get someone who wants a fine, natural ruby to buy a
    synthetic. And disclosure is proper and fine, but what disclosure?
    If you are saying that emeralds are oiled and many sapphires are heat
    treated, that's not a big deal. If you are saying that diffusion
    topaz is essentially a man-made stone, which is true, then you are
    in the topaz business. Anyway - the bottom line is, nobody, in the
    long run, is going to make people buy what they don't want to buy.
    You're just pounding your head against a brick wall. You need to find
    your market, or upgrade your stones, instead...
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