[Jewelry making - Article 00158] - [Orchid] White gold, boom or bubble?

[MillsGem]

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All,

    Back in November we bought a nice line of white gold jewelry. It sold
    rather well during the Christmas season then a few pieces during
    valentine and since has been dead in the water. On the other hand,
    there has been a resurgence of interest in yellow gold. Could it be
    that white gold was a flash in the pan? Many of our customers are
    retirees and they seem to want to match up their selections with the
    old standby yellow gold. And, of course, the younger clients still
    SEEM to prefer white.....the problem is that the younger clientele
    don't have the disposable income and/or are spending less money on
    luxuries and more on tech-toys. And then, of course, all this has to
    be laid against a background of generally slow business.
    Furthermore, I have seen a much greater demand for custom pieces;
    when you have time to make them up, they seem to fly out the door !
    Slogging along in sloppy California....... 

Ron Mills, Mills Gem Co. Los Osos, Ca.
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