[Jewelry making - Article 00010] - [Orchid] What Is Jewelry Design?

[Nanz Aalund]

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Dear fellow Ganoksin members,

    I am assuming most of us are makers of jewelry, and I have seen the
    rants posted on Orchid concerning those who call themselves "jewelry
    designers." Anyone can bestow themselves with any title, including
    the overused title of "artist." But what are the skill sets required
    to really deserve either title? 

    Ergonomics (designing for things to function on or with the human
    body) is an important concern for both Industrial designers and
    Jewelry makers. Jewelry that is un-wearable, for any reason, to my
    mind is poorly designed even if it exhibits perfect craftsmanship. 

    MoMA has a section dedicated to modern industrial design where the
    beauty of design transcends but does not inhibit the objects in their
    utilitarian functions. What looks like a fabulous sculpture is
    actually an orange juicer by designer Phillip Stark. 

    A respected teacher posed a question to me: How does a goldsmith /
    artisan differentiate between design and creation? Clearly, many
    people think that making jewelry and designing jewelry are the same
    thing, but are they? What are the qualities that differentiate the
    two? 

Nanz Aalund
Associate Editor / Art Jewelry magazine
21027 Crossroads Circle / Waukesha WI 53187-1612
262.796.8776 ext.228


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