[Jewelry making - Article 00273] - [Orchid] $10,000 marketing campaign...

[Elkka Nland]

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    I'm considering acquiring a home equity loan to do some advertising.
    I remember a formula being posted on here that stated marketing costs
    should equal 5% of what you would like to make. I also realize that a
    great deal of what is speant on marketing is wasted. 

    With all thi sin mind I decided I would take a relatively small loan
    of $10,000 and spend it as wisely as possible. So far I've come up
    with direct mail (3 mailings of postcards), search engine advertising,
    and small ads in the Sunday paper for the next 4 months. Any
    thoughts, advice or opinions about my little scrap of a marketing
    plan?

    P.S. Thanks all for letting bend your ear this Sunday, I have really
    been going at it. 

 
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