[Jewelry making - Article 00049] - Re: [Orchid] Women and self-purchases

[Alana Clearlake]

========[ Invite a Friend - http://www.ganoksin.com/invite.htm  ]========

    I haven't done shows in years, but participate in several open
    studios every year. The curious thing I've repeatedly observed is
    couples together: the woman really likes a piece of jewelry, but will
    rarely buy it when accompanied by her husband or boyfriend, etc.
    Sometimes the woman will come back without her male counterpart to
    buy the piece. However, if she is shopping by herself or with a
    female friend, the likelihood of purchasing increases greatly. Often
    the friend will encourage the purchase. My jewelry has a wide price
    range: $25-$5000. The price seems to have nothing to do with the
    purchase when couples are together. There was an instance when a
    woman wanted to buy a $45 necklace, and the man walked right past
    her and out the door without even looking at the necklace. Once in a
    while the man will come back and buy a piece as a gift. 

    How to change sales strategy in this situation is a good question. 

Alana Clearlake

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