[Jewelry making - Article 01076] - Re: [Orchid] Wholesaling one-offs

[Lee]

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>     there are many stores I have consigned with that provided the
>     displays as they have a whole store full of displays and they want
>     them all to match one another. 

    Of course, there are stores that are very deliberately laid out, and
    they would neither want or need display materials from the artist.
    For the others, however, it would be a plus in showing off your work
    in the best possible way. 

>     maybe some retailers take better care of items when they are more
>     expensive...don't really know. But what I do know is that if their
>     $10K in merchandise they loaned out to you comes back in poor
>     condition - or not all of it comes back - they usually have
>     lawyers to help them recover their merchandise. As an artisan
>     jeweler, I would prefer not to have a lawyer on retainer. Guess my
>     point is that whether the merchandise is $10 or $10,000 it should
>     still be treated with the same care. While I do know how my art is
>     best displayed (or rather I like to think so) this doesn't
>     automatically mean that a gallery is going to abide by my display
>     wishes. 

    First, let me say that I didn't mean to imply that an artist should
    send out large quantities of material in a shotgun approach to
    marketing. Of course $10,000 in original art is a lot harder to make
    than $10,000 in tennis bracelets, and means a lot more to a
    struggling artist. I merely intended to show that companies at all
    levels send out consignment goods, and that, if done properly and
    intelligently in the right stores or galleries, it can benefit the
    artist by increasing exposure and sales. 

    Also, it kills me that in this day there are stores that would allow
    their employees (or owners, for that matter) to wear or abuse
    merchandise and expect to return it for credit. I can understand
    wearing a designer's brooch to a prominant social event to increase
    exposure, but rings or anything else which could be damaged through
    wear or mishap should never be treated this way. We don't even treat
    the jewelry that we have paid for this way, let alone that which has
    been entrusted to us to care for! When it is in the hands of the
    retailer, it should be that retailer's responsibility to take care of
    it and either sell it (and pay for it!) or return it in the original
    condition when the consignment period for that piece is over. 

Lee Cornelius
Vegas Jewelers

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