[Jewelry making - Article 01073] - Re: [Orchid] Women and self-purchases

[Delduca]

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Hi Suzanne,

    I make custom gold jewelry, using colored stones, designer cuts (
    purchased at the Tucson gem shows) with some diamonds accents. Price
    range $200-$2500 I have noticed the same trend for a few years now. I
    normally see the male half of the equation around Christmas time and
    anniversary, other then that the women will buy for herself. I have a
    few female Doctors and PHDs who are well established and price is
    never as issue, if they want the piece they will buy it for
    themselves. The school teachers defiantly have a price point and will
    not spend above $600 for themselves. Their husbands vary, some will
    pay more then their partner and there is one who would die if new
    what his wife paid for custom jewelry. 

    These women are shopping with certain colors in mind, not so much as
    what is in fashion but what colors they wear and need to compliment
    their wardrobe. I have found my female customers want earrings and
    rings, earrings are my best seller. It is something they wear
    everyday and like having a variety of color, shapes and textures. It
    is like having black shoes, we never have just one pair, we have
    high heels, pumps, flats, patent leather, buck skin etc.. but they
    are all black! 

    I mainly do craft shows, donate to local charity (silent auctions),
    local fashion shows and have an open house once a year. I market
    more to the females, they are my largest audience. I have very
    professional show cases, slick with no clutter, easy to read
    displays. Women take their time looking at all the show cases, then
    will pick a few items to see and try on. I hope I answered at least
    one of your questions! 

Eileen Quinn DelDuca
Eileen Quinn, Goldsmith
Who is not going to Tucson this year :-(
I

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