[Jewelry making - Article 01012] - Re: [Orchid] Wholesaling one-offs

[Amery]

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Lee,

>         it's called merchandising, and everyone has to do it...... In
>     our jewelry store, when we bring in a new line of PURCHASED
>     jewelry, be it Artcarved wedding bands, Galatea diamond-in-pearl
>     (gorgeous!), or Seiko watches, they always come with nice new
>     displays and point-of-purchase materials, at no extra cost to us.
>     Why should you be different? 

    This has not been my experience. I wholesale and have never been
    asked about sending a display. It's been my understanding that the
    retail end picks up the cost on that, and they want to create their
    own display that's right for their store, their case, their style. If
    the artist provided the display the artist would have to work with
    each and every store to determine the case size, the kind of case as
    well as how large an area they need to outfit. 

    Before I wholesaled, I managed a retail jewelry store for years. And
    yes, those bigger companies/ corporations did provide displays with
    the first order. Some of them we used, some we not our style and
    some we found to be downright ugly. They can afford to send freebies,
    I couldn't afford to send freebies to every account! I also don't
    think you can compare Seiko with the jewelers, designers, artists
    that contribute to this forum. You're talking large companies with
    huge staffs, vs. the indies like a lot of us. At my store, we never
    expected a smaller artist or even a med sized jewelry
    artist/designer to provide any sort of display. We do have some
    consignment from local artists and we did all the display to match
    the style of the store. We knew retail and how to display jewelry
    effectively, we never expected the artist to know what's going to
    work in a retail store. Most of them have no retail experience, how
    would they know? 

>     None of these artists have been 'crapped on' by the 'whole
>     consignment thing'. 

    <snip> 

>     They have been hurt by their lack of 'due diligence' as to what
>     constitutes a worthwhile arrangement 

    How do you know that I haven't been crapped on by consignment? I
    don't want to get into another sob story.... oh woe is me, etc...
    but I've been in situations where I've done my due diligence, I've
    worked with reputable and recommended galleries/stores-- I've done
    everything right and I have been ripped off- big time! How can you
    make such a blanket statement? There have been many posts stating
    that they've had issues. Are you saying that every jeweler who
    posted that they have had problems is a bad business person?

>     If this works for these companies, it certainly should work for a
>     talented artist. 

    I don't care how talented you are, if you don't have the capitol to
    send $10,000 in merchandise- unsecured to a store- than it won't
    work! You are once again comparing apples to oranges. 

    Lee, I don't mean to be rude, but this really got my goat. Maybe
    Lisa in Topanga can come wrestle it down for me.

-Amery

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