[Jewelry making - Article 00865] - Re: [Orchid] Wholesaling one-offs

[Eric McCafferty]

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    First off, maybe I like my britches in a twist. The tension keeps me
    motivated. So my response to your comment about buyers. My wife
    spent years as a buyer for a gallery, and most of the time she wasn't
    buying according to her taste, she was buying for the taste of the
    public that shopped in that store. That is the store buyers' job, to
    buy the product that the store can sell and make money off of that
    sale. I see plenty of horrible things, whether it is jewelry, art,
    clothes, you name it, out there. I hold the consumer responsible for
    that. If the average person had a little more imagination and taste,
    it would be a much prettier world. But as long as people buy "crap",
    people will manufacture it.Zales will stay open, "every kiss will
    begin with a K". 

    I guess I am just trying to get across that none of us are entitled,
    which is the attitude I feel artist (people in general) often have.
    The world owes none of us anything. It takes hard work,
    determination, sacrifice, and some time in reality to be in any
    business and be successful. Too much time blaming other people, it's
    the stores fault, it's the buyers fault, not enough time taking
    responsibility. I am not trying to discourage anyone from following
    there artistic dreams, or to "sell out" their passion. Just as I hear
    some of the whining and the blame game, I think people need to step
    back and look at it from all perspectives. Making art, and making a
    whole salable product Are two different things. Being in any store is
    defiantly a partnership, with both sides sharing risks of capitol
    investment. If someone doesn't like how a store does business, well
    don't blame the store, find a different one. Is it hard at first,
    yes, hence the sacrifice? But with time, good business practice, and
    a sellable product your consignment days should be short lived. I am
    a strong believer in capitalism (despite my little wise crack), which
    means nothing is a hand out, and everyone has a choice. I am just
    trying to help point out that it's not a free lunch, and just
    because you make it doesn't mean you deserve to sell it. 

    My hope is none of us fall flat on our face, if I can offer any
    help, support, suggestions, advice at all that will help you or
    anyone succeed, I am glad to. Granted I will almost always play
    devils advocate, I will even argue a point I don't agree with, just
    to help stimulate thought. We do lots of shows, if you need some
    advice or just another opinion, feel free to e-mail me, obviously I
    like any excuse to gap and get all wound up. Hap is a wonderful
    photographer, so you should be pleased with his work, and in my
    opinion it will be money well spent. And trust me, I am a stand up
    guy, I will only laugh at you in your presence. 

    Last comment, I won't light any matches today, and how can we get
    tickets to the goat wrestling. 

Eric (still a flood zone) Sonoma County

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