[Jewelry making - Article 00848] - Re: [Orchid] Price Point Definition

[David Geller]

========[ Invite a Friend - http://www.ganoksin.com/invite.htm  ]========

    Price points are very important in retail. In typical retail jewelry
    stores it refers to looking at what things sell for the best. This is
    how the big boys do it. 

    They might say "this ring would sell better at $249 than $299" So
    they'd then tell the factory to make the ring cost them 1/3rd (or so)
    of the price point. To cost them 1/3rd of the $249 so they can retail
    it for $249. they could sell 25% more at $249 than $299. That's why
    so much stuff is crap. It used to be, make fine jewelry and mark it
    up and have a price point that makes sense. Example: Don't mark
    something at $1035, it will do far better under $1000 ($999). 

    But today it might be made to sell for $799 rather than $999. 

    When I do store visits I check for price points. I usually find
    jeweler BUY higher price points than what the customers buy. That's
    usually why so many jeweler have old inventory and it's usually
    higher price points. 

David Geller

JewelerProfit, Inc.
510 Sutters Point
Atlanta, GA. 30328
(404) 255-9565 Voice
(404) 252-9835 Fax
david AT JewelerProfit.com

____________________________________________________________________
T h e   O r c h i d   L i s t
Open Electronic Forum for Jewelry Manufacturing Methods and Procedures
____________________________________________________________________
Orchid FAQ:
~ http://www.ganoksin.com/orchid/faq.htm
Orchid Archives:
~ http://www.ganoksin.com/orchid/archive
Orchid Galleries:
~ http://www.ganoksin.com/orchid/gallery.htm
Invite a Friend:
~ http://www.ganoksin.com/invite.htm
____________________________________________________________________
Tips From The Jeweler's Bench - Article Archive
~ http://www.ganoksin.com/borisat/tip_sear.htm
The Jeweler's Selected Bibliography List
~ http://www.ganoksin.com/jewelry-books
Buy Orchid Jewelry:
~ http://www.ganoksin.com/shop
____________________________________________________________________
-Unsubscribe:
-Email: orchid-request AT ganoksin.com Body=unsubscribe subject=blank
____________________________________________________________________