[Jewelry making - Article 00845] - Re: [Orchid] Wholesaling one-offs

[Richard Hart]

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Kennedi and others,

    My store is alarmed, I have a safe, I am insured, I have never lost
    a consignees piece and if I did I would pay them. We put jewelry out
    as soon as we inventory it in, and my wife is absolutely fabulous at
    doing display. One of our artists is going to the Rosen show and
    asked for her help in designing her display. 

    There is a system that exists, that all my consignees have been a
    part of with other venues where they consign, they were doing it
    before I worked with them and when we talk about consigning they
    have no problem with it. Why do you if they don't? All your
    theoretical ponderings and assumptions are not as valid as the cash
    I produce for the artists that work with me. 

    When I write my post, I am pretty aware of what I will get in
    response. If you have issues, try to be aware and don't put them on
    me. I used to do production casting for some of the artists I show. I
    made parts they created, I sold the pieces to them as wholesale
    castings, and they add stones, ect, and then give some of the pieces
    back to me finished , on consignment, to sell retail. Sounds like
    win-win to me. 

    I hope you get the picture that these are working relationships, I
    help them make money, they help me make money. I have worked on
    their masters before I mold them so they come out the best quality
    possible, and I did not charge for my time or skill. I knew I would
    make it up in the volume of castings they ordered, as they sold more
    having better castings. Try finding someone that will do that for
    you. My customers were with me for up to 12 years, until
    circumstances required me to cut down on the volume of casting I was
    doing. They were loyal to me, and I was loyal to them. 

    One point, those of you who have posed that if I invest money in
    work that I would have more desire to sell it, or I would make more
    effort, be more motivated...you are as wrong as you can be and you
    just don't know it.. Trying to explain why would be a waste of time,
    you have your opinion or prejudice about my motives, and you have
    not met me, have not done business with me. I have earned respect
    from the people I do business with by being honest and ethical and
    consistent. I have learned how to connect with my customers, have a
    dialogue, find out what they are looking for, and help them by
    meeting their need. I am never short, frustrated, or anxious in
    front of my customer. And if they apologize for taking up my time, I
    tell them that I am happy to help them and they can take as much
    time as they want. It is not about how I feel, it is about how my
    customer feels. About 80% of customers make a purchase. 

    Every customer is like a friend I have not seen for a while. It does
    not hurt to think of your customer as your boss, they are the one
    paying you your paycheck. And that attitude for me means that I
    treat people I have just met with respect, and my experience is if
    you treat people with respect, they in return show you respect. 

    This is not a selling technique, it is a spiritual principle, and it
    just really helps me get over myself. I am always surprised at how I
    prejudge, and them something unexpected happens that shows me that
    acting as if you expect a good outcome, that's what happens far more
    often than not. 

    There are people who are high maintenance, and I have to bite my
    tongue, or have pseudo-Tourrets after they leave. Most of the
    relationships I have with other jewelers and with customers
    energizes me and supports me in what I am doing, and it feels great. 

    Many thanks to those who have posted supportive responses. Doing
    this is a risk sometimes. 

Richard Hart

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