[Jewelry making - Article 00799] - Re: [Orchid] Wholesaling one-offs

[Teresa Masters]

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>     ... Too many have Wal-Mart mentality. Just my opinion. 

    I believe the more realistic statement could be, Too many people
    have a WalMart pocket. 

    When I walk through our local Malls, or WalMarts, and see the many
    cropped haired military young men going into those jewelry
    departments, to proudly buy a "genuine colored stone" set in a 14K
    gold, piece of jewelry for their young lady before deployment, I am
    happy. 

    There are two reasons, first they are treasuring a piece of jewelry,
    second, they may in the future have the financial stability to step
    up in quality for their next purchase. Exposure is far more
    important. It is like your first bite into a chocolate chip cookie,
    far more likely to be a store brand before you discover a bakery
    baked one. 

    I treasured 14K until I first went into Europe and discovered 18K.
    Later I went into the Middle East and Orient to find 22K or more.
    I've never looked back. 

    It is far too easy to disdain the Mall Chains or the WalMarts, I
    hardly believe we are losing potential customers there, I rather
    believe, that is where they begin their education. 

Terrie

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