[Jewelry making - Article 00784] - Re: [Orchid] Price Point Definition

[MillsGem]

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Well done Mike!

    Price point is a trendy "insider term"that is used by some jewelers
    to denote those markups that can be tolerated by a majority of the
    potential buyers. Ergo, don't take it seriously. It is based on the
    assumption that people will pay whatever for a given object
    regardless of its intrinsic value....kind of like paying more than
    it is worth or, paying more than like objects might sell for
    otherwise. The arcane world of pricing is not a playground for
    amateurs.....Ron Mills Gem Co., Los Osos, Ca, 


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