[Jewelry making - Article 00779] - Re: [Orchid] Wholesaling one-offs

[Bill Churlik]

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    Thank you Richard. I have been on both sides of the fence and have
    to agree with you. 

>     Case space is like real estate, and I have to make that space pay
>     it's way. I have to merchandise your work

    This is business. Plain and simple. The galleries that don't learn
    it don't stay open. 

    If my work is not moving at a location ( I am in 5) I look first to
    see if they are doing their marketing. If they are then I have to
    look at my work and evaluate if this is the right venue for my style
    and price. 

    I have one location that moves the copper work steadily, it won't
    move at the other locations at all. So, I put very little copper
    elsewhere. 

    I pulled out of one location last fall because nothing was moving
    there. The people running it were a bunch of rich ladies playing at
    being artists. They only promoted their work. Everyone else was there
    to make them look good. Not good marketing. They are closed now. 

    My own feeling is that if you don't like the gallery cut, open your
    own business. That commission is simply the cost of doing business.
    Both sides have to do their homework, quality control, and marketing
    for both to be successful. 

    Gallery commissions are the cost of doing business....just like
    advertising, show fees, hiring help, etc. What is not profitable
    drop, What is profitable, discover why and reinforce. This goes for
    the gallery owner as well as the artist. 

Bill Churlik
wechurlik AT earthlink.net
www.earthspeakarts.com

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