[Jewelry making - Article 00756] - Re: [Orchid] Price Point Definition

[Michael Rogers]

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>     I have noted the use of the term "price point" in several posts.
>     It seems to have variable meaning. Would someone please give a
>     definition for the term. 

    'Price point' just means the retail price. It is also often used to
    refer to a general price range. 

    "That's a good price point" usually means it falls within a range
    most people can afford. 

    "Higher price point items" refers to things you and I usually can't
    afford. 

    "Lower price point items" usually means stuff I can afford but would
    be embarrassed to give to anyone but my kids. 

    The next time someone says something important sounding about "price
    point", just nod your head like you know precisely what they're
    talking about. That's what the rest of us do. 

    Hope this clears up the question once and for all. 

Michael Rogers
M. M. Rogers Design
Albuquerque, NM

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