[Jewelry making - Article 00608] - Re: [Orchid] Wholesaling one-offs

[Gary Udhwani]

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Hi

    I am a little lost in all these emails are you tired of retail? and
    want to move to wholesale? If it is so then, if you were successful
    in retail you should be even more successful in wholesale does not
    matter if you are turning out trillion pcs a day or one. 

    If you were successful in retail that means your pcs sell, any
    retailer or gallery would be glad to carry your pcs as long as it
    goes with what ever else they are carrying and they are impressed by
    you. I would not feel bad or my ego would not be hurt if a certian
    Gallery or store doesnot want to carry my art. People make many
    diccitons for many diffrent reasons and until they tell me on my
    face that your work is not good enough for them then I would like to
    take a non bais look at what they sell and what you have to offer
    and make according changes if I can. Your ego should not be so cheap
    that anyone can hurt it. 

    If you were not successful in retailing your pcs, but are sure that
    your pcs are what people appreciate, and you just don't know how to
    merchandise them, then still you are on the okay side, you will have
    to find a retailer who can be convinced by you once again you will
    have to do the selling but the pcs will do the talking too. In this
    case it will be better for you to let someone else deal with the
    retail. 

    If you had a hard time retailing because your pcs are just not what
    majority of people are looking for and only attract certain type of
    customers then you need to find areas where there is majority of
    that kind of customers are. Wholesale or retail again depend upon
    the two above mentioned criteria. 

    What should be your price in wholesale? 

    if you are moving form retail to wholesale then this should be an
    easy answer. You already know what the end customer is willing to
    pay the question remains how you should spilt the profit between you
    and the retailer. A very simple equation of that is what ever it
    costs you to manage the retail part of your business is what you
    should offer in discount from your retail price. example your
    time,rent or show fees and expenses...... 

    you could now also consider to have pcs mass produced by some
    factory in China India Italy Mexico where bulk jewelry production is
    the way of business. These people are also smart enough to look at
    an item and create ways to make them faster without loosing the
    originality. This is what they do for a living. 

    Know yourself and employ yourself in your own company to do just
    those thinks that you are good at and leave the rest for other who
    are better at it than you are. Just have to keep an eye on
    everything making sure your company is going in the direction you
    want it to go. 

    One question I would like to ask Does Cartier or Tiffany makes more
    money or the companies who make duplicates or bootleg? These
    companies are not managed by designers themselves. 

I hope I was of some help
Gary Udhwani

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