[Jewelry making - Article 00595] - Re: [Orchid] Wholesaling one-offs

[Michael Rogers]

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>     Are you saying that because my work is "art", it's hopeless to try
>     to sell it?? 

    That is absolutely NOT what I'm saying Noel. 

    If your work will command a high enough price that a retailer can
    charge twice, or more than you will charge them for it, you will do
    fine. 

    If not, you will need another plan. 

    Most designers who make a decent living at it have a production line.
    If there is a better way to do it, I'd sure like to learn about it so
    I can spend more time with my kids. 

    There's an old story about a couple of apple stands set up right next
    to one another that sort of makes the point. 

    One fruit vendor with bushels of apples looks curiously over at
    another vendor who has a solitary piece of fruit with an enormous
    price tag on it and asks "do you really intend to make a living that
    way?". 

    The second vendor shrugs his shoulders and says "I only have to sell
    one". 

    I suppose it's all in your point of view. 

    One last piece of wholesale advice, and then I'll get out of here and
    let someone else have the floor. 

    Don't consign your work. Experience has taught me that people are far
    more motivated to sell when their own money is invested. If you are
    going to hold out and stick to your guns, hold out for cash. 

    Good luck Noel. I'll see you at the shows! 

Michael Rogers
M. M. Rogers Design
Albuquerque, NM

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