[Jewelry making - Article 00465] - Re: [Orchid] Wholesaling one-offs

[Michael Rogers]

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>     Its all very well to be told how wonderful my work is, but I gotta
>     SELL a lot more of it. 

    I found myself thinking about your post on the way home from the
    workshop last night Noel... 

    Whoever we are, and whatever we do, our work on the open market is
    worth precisely what people are willing to pay for it. The basic law
    of supply and demand rules. 

    Unless I'm missing something, your work is clearly 'art for art's
    sake'. It is sculpture, and therefore can't be compared to, or
    compete with jewelry designed for production - unless you are very,
    very, very fast. 

    If your work sells well and commands a price that allows you to
    charge half or less of what your customers (retailers) can charge for
    it, you can afford to wholesale it. 

    If your jewelry does not fit that bill, you will most likely find
    wholesaling a very frustrating experience. 

    Clearly, you are an artist and have very little to prove to the
    marketplace from that point of view. It is precisely that credibility
    which will allow you to elevate your production items to the level of
    art in the eyes of consumers. 

    At a wholesale trade show or market (we don't call them art shows,
    because they aren't), your consumers will be retailers. Most
    retailers are there because they want to find things that sell. 

    My advice to you is to reach inside, design something that appeals to
    your consumers, and design it so that you can make a lot of them -
    fast. 

    Don't worry if you don't have your epiphany before the show. Sincere
    retailers who like your work will tell you what they need. As a
    designer, it's your job to respond to that demand with vision, and to
    get their signature on the order form. 

Michael Rogers
M. M. Rogers Design
Albuquerque, NM
mmrogers AT mmrogers.com

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