[Jewelry making - Article 00196] - Re: [Orchid] What trade magazines you all get?

[Jenny]

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    One of my jobs in our store is to skim all the magazines, so here's
    a rundown. InStore is the very best if you run or work in a retail
    store. National Jeweler is a weekly, business and fashion news
    publication that has a great daily email news feature. I like the
    jewelry making articles in Professional Jeweler, otherwise it and
    JCK are similar and more general than InStore. Idex seems mostly
    diamond related, but they had some outstanding articles this last
    year on colored stone mining and period jewelry. Colored Stone
    magazine is my personal favorite to read, and has articles on colored
    stone mining, fashion, cutting and design. Gems & Gemology from GIA
    is a must if you are interested in gemology or appraising (its
    science slanted). The periodical The Guide puts out (Gem Market News)
    has market data as well as practical articles that I find valuable,
    but you may have to subscribe to the Guide to receive it. We don't
    sell new watches, but we somehow get Cronos, which seems focused on
    the very high end. If you are interested in jewelry in fashion or
    want to see what your customers are seeing in print, I'd recommend W,
    Town & Country, Bazaar, or Vogue. I hope this was helpful! 

Jenny Sweaney

Mardon Jewelers
3640 Main Street
Riverside, CA 92501
951-682-2325
www.mardonjewelers.com

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