[Jewelry making - Article 00122] - Re: [Orchid] Advice for getting in magazines

[Nanz Aalund]

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Dear Amery,

>     I'm confused with this statement. I have a very dear friend who has
>     been featured in Modern Jeweler, Professional Jeweler and a few
>     others this year. She hasn't had to produce a few thousand of each
>     design for orders or for the publication itself. Is there another
>     reason why she would have to be able to produce such high numbers?

    In my experience as a jewelry designer / product development manager
    in the jewelry industry, I would often get calls for jewelry products
    of my design, featured in these trade journals, from multiple retail
    buyers wanting to carry from one piece to an entire line for more
    than 20 fine jewelry departments nation wide. If I could not meet
    their terms and deadline expectations they would often not offer to
    do business with me again. 

    Perhaps a few thousand is an over statement, but at one point I was
    responsible for the production of over 250 jewelry items a month
    from my line and sustaining that production level until orders where
    filled. With my custom-order work, and competition pieces being in
    addition to that work load. And this was considered "small-scale"
    production by other designers I knew in the industry. 

    This may not be every ones experience and it did not happen every
    time I had something of my design published. I was trying to indicate
    the market that those trade journals are targeted at, and if you look
    at the jewelry firms advertising in those trade journals it is
    weighted more towards the mass manufacturers than the independent
    artisans. 

    I hope this clarifies my statement. 

Respectfully,
Nanz Aalund

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