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Re: [Orchid] Jewelry in the 80s  
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From: Greg DeMark
Date: Thu Dec 29 05:47:06 2005
 
     
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Susannah,

    I have been in the jewelry business since 1973 and owned my own
    jewelry store for most of those years. 

    Actually rising materials prices offers a great lesson in not over
    stocking items which can weigh down a business. Create a written
    business plan for 2006 and this way you will have a basis for how
    much to order and when. 

    It also helps to learn that the metals you use are only part of the
    price equation. You need to charge appropriately for your time,
    knowledge and labor. If you are selling jewelry that is based on
    weight then you will have a much tougher time than selling knowledge,
    workmanship and service. 

    During the huge rise in metals prices in late 1979 and early 1980
    there was actually a rise in the number of people that where buying
    jewelry, coins and precious metals due to the amount of News
    coverage. 

    You can also use rising metal prices as a great time to get rid of
    old stock items, scrap and bench sweeps to refiners. 

Good Luck
Greg DeMark
email: greg AT demarkjewelry.com
Website: http://www.demarkjewelry.com
Custom Jewelry - Handmade Jewelry - Antique Jewelry

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