[Jewelry making - Article 00795] - Re: [Orchid] Trying to Educate Customers

[Nanz Aalund]

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Well, well, well!

    Don't we all have very high opinions of ourselves! 

    The jewelry making community which includes the Jewelry industry,
    studio jewelers and jewelry instructors (et all), has a very
    important responsibility. We must all earnestly endeavor to educate.
    We must be trusted in our endeavor to educate. That is the true
    mission of this web site. 

    We as jewelry makers hold some information that others are ignorant
    of, that is all, this makes us different not special. We have chosen
    to educate ourselves in this area and not others. I have seen far
    more ignorance and arrogance on this web site about gemstones and
    all topics metal than I encountered in my 15 years dealing with the
    public. 

    I am glad that I do not have to hold all the information about
    automobile repair, or writing code to get my computer to work, or
    how to best treat my child if he is ill. I am glad that others have
    other interests. I depend on other people having other interests,
    just as they depend on me to honestly sharing my education with
    them. 

    To act egotistical about our knowledge alienates those we depend on
    to survive. I don't care how great of an artist you suppose yourself
    to be, if you do not have a market for your goods or services, you
    will perish. 

    In the years I was the fine jewelry designer at Nordstrom, my
    greatest efforts where put toward consumer education and sales
    associate training. I love jewelry...its design and manufacture
    regardless of if it is for 50 pieces in a production line or 1 of a
    kind. I wanted others to trust that I would not do them wrong.
    Because I wanted to share my love of this medium, I was very
    successful. 

    If I had ranted on in exacerbation would I have been as successful?
    When the customer could not be convinced otherwise, I humbly
    apologized, and that was all that could be done. 

    We are just metalsmiths and jewelers.

Reality check.
Nanz Aalund

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