[Jewelry making - Article 00774] - Re: [Orchid] Advice for getting in magazines?

[Tina Ashmore]

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Hi Jeanne,

    I live in Ireland, things may be done a little differently on your
    side of the pond, but I have found the direct approach really
    rewarding. Just call the magazine your interested in featuring your
    work, ask who the Fashion editor is.........make contact with them,
    stressing that you will only take up five minutes of their time. 

    You make jewellery that may be of interest to him/her "its very
    different" I have gained lots of free advertising this way, and most
    of the time it was really easy to get the all essential five mins of
    their time, which in reality works out to be a bit more. 

    I didn't have any real fancy sales pitch, the best thing is to be
    likeable and down to earth. 

    Another way of doing it is, find out who the stylists are that work
    for the mags. 

    Contact the stylist, make an appointment to see them, stressing once
    again that you wont take up much of their time. 

    If you can build a friendly relationship with the right stylist,
    "you've got it made", as you know its who you know most of the time
    that gets you in the door, or feels more convenient than having to do
    a vast search of the populous. 

    The same thing applies for Stylists, they are always looking for
    that next big thing, or that star piece, but if they already have a
    good net work of jewellery designers to hand?? what do you think they
    are going to do?? 

    Be bold, be brave and just make a few calls... it can be really easy.

Best wishes
Tina
Cork, Ireland

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