[Jewelry making - Article 00770] - Re: [Orchid] Advice for getting in magazines?

[Courtney Ielo]

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    In the past I have done work for magazines/commercials as an
    accessories stylist, so here is some of the stuff Ive picked up... 

    Ive found in my experience with fashion magazines that many prefer
    to "find" you themselves...either through a look book, via the web
    or a local store/showroom. The easiest way to be picked up by
    magazines is with a PR company...they will send out look books to
    editors of dozens of fashion & trade magazines. You can find
    reasonable PR for about $500-$600 a month (if you're interested I can
    give you some companies that are in this price range). PR is a great
    way to get the word out about your line with out having to do any
    work (aside from writing a check monthly). 

    One really important thing about publicity is having a very
    professional website, almost all of the publicity you receive will
    direct customers to your website...and many editors will check out
    your website before featuring your jewelry, if the website isnt easy
    to navigate & professional they generally wont feature you. 

    Also, dont ever send samples to a magazine unsolicited. 99 out of
    100 times unsolicited samples never even make it to the intended
    editor/writer. I cant tell you how many unsolicted samples Ive seen
    thrown away or given to co-workers as "free gifts."

Hope this helps!

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