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Re: [Orchid] Trying to Educate Customers  
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From: Daniel Spirer
Date: Sun Dec 04 03:40:31 2005
 
     
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    All customers need to be educated. It's part of our job as jewelers.
    In this case however there are a couple of approaches you could take.
    One is to send them off to a gem lab and have them analyzed, and if
    they are amber, send copies of the reports to the buyer. This would
    prove that what you sold her was what it was represented to be and
    she would have no right to complain to anyone about your product.
    It's not a cheap route but it would definitively prove your honesty.
    Unfortunately I suspect this is one of those people where a little
    information is a dangerous thing. She has been misinformed and is not
    using true gemological testing to determine what she got. She has
    already made up her mind and it is unlikely that anything you say to
    her is going to change it (like the guy I once had in my store who
    insisted that all of my purple sapphires were amethysts because some
    jeweler in the UK once told him there was no such thing as purple
    sapphire---never mind that I brought out all the gem books and showed
    it to him in there--this was what he believed and nothing I said or
    did was going to change his mind) so the question is why bother with
    it anymore (especially since we're talking about $20 here). If she
    gives your partner a bad grade in her report to eBay she'll be one of
    the only ones and it isn't going to bring his grade down very much
    anyway. Just my 2 cents. 

Daniel R. Spirer, G.G.
Daniel R. Spirer Jewelers, LLC
1780 Massachusetts Ave.
Cambridge, MA 02140
daniel AT spirerjewelers.com
www.spirerjewelers.com

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