[Jewelry making - Article 00367] - Re: [Orchid] [Rant] Zyzyx gallery

[Michael Rogers]

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Hi Susannah,

>     Truly creative and innovative people have nothing to fear from
>     copycats, because the imitations won't match the original
>     flair-and it will show to be a poor copy. 

    I appreciate your sentiments, and wish this were true. 

    In our experience, creating a commercially popular design is like
    waving a red flag in front of a bull. The response is as predictable
    as is the sun rising in the morning. 

    There is no wakeup call like finding thousands of copies of your work
    in perfect, or near perfect facsimiles at retailers throughout the
    United States. 

    One good design can be worth many millions of dollars in sales. This
    fact is well known to manufacturers and marketers throughout the
    world. The ethical ones will license designs. The unscrupulous (and,
    unfortunately there seem to be many more of these) will simpy take the
    work and reproduce it without permission. 

    We have found that the best remedy is to register copyrights for the
    work that we create, and to have good intellectual property attorneys
    at the ready. 

    After thirty two years in the business I have come to accept that
    galleries who unjustly accuse others of trying to steal ideas are
    simply a permanent eyesore on the landscape of the industry. As a
    consolation, it is rare that these enterprises ever last more than a
    few years. 

    I can also assure you that nothing cuts through the small time
    sniping and back biting like a well written and sincere 'cease and
    desist letter' backed by registered copyrights. 

With best regards and wishes,

Michael Rogers
M. M. Rogers Design
Albuquerque NM, USA

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