[Jewelry making - Article 00295] - [Orchid] Viewing Work in Galleries

[Michael David Sturlin]

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    Last spring, along with my colleague, Sumner Silverman, I visited
    Stuart Moore Gallery in Soho. Our experience was a good counter
    balance to the recent post which was made about visiting Zyzyx, and
    so I feel it is worth mentioning here. 

    I wanted to show Sumner some of the fabulous jewelry I had seen at
    this gallery on a previous visit to Manhattan. The jewelry they
    feature is immaculate, impeccably well crafted, and among the finest
    examples of goldsmithing and design work I have seen. The work is
    predominantly modern and minimalist. Many of the jewelry pieces were
    kinetic items with crisp movement. There was a group of hinged rings
    we both particularly liked, which expand and contract and transform
    into various geometric shapes, like little mechanical puzzles. 

    The gallery associate who assisted us was a very charming and
    knowledgeable young woman. We looked at the first case and I made a
    few comments to Sumner and the associate said "You must be jewelers."
    We introduced ourselves and I said that we were in New York for the
    MJSA Expo and wanted to come see the work they carried in the
    gallery. She then spent 40 minutes with us showing us each designer's
    work, giving us background information on the artists as well as the
    technique and processes used to make their jewelry. She encouraged
    us to handle everything and told us the price points when we asked.
    She was very articulate and enjoyed showing us the jewelry as much as
    we enjoyed viewing it. 

    She was entirely professional, engaging, enthusiastic, and
    accommodating. She knew that we had come into the gallery to
    appreciate the art they display and she treated us accordingly and
    appropriately. This level of service is very likely due to the
    caliber of the venue, but it is also what I expect from any venue I
    visit. If I am there to look at the work on display I expect the
    associates to inform me about the work and the artists and to answer
    (reasonable) questions, and to represent the jewelry the way I
    anticipate my jewelry being shown and represented at the galleries
    where it is displayed. If I go into a gallery which is busy and
    there are clients who might need assistance with a purchase, I will
    certainly let the associates know I am admiring the work but don't
    need any personal attention at the moment. 

    I think it is all about professionalism, both on the part of the
    venue as well as the behavior of the visitor. I often like to look at
    the cases without announcing what I do, but I always introduce myself
    when appropriate, and have never been made to feel like I was
    unwelcome to look at a display because of my chosen profession. I
    have, however, been treated dismissively upon occasion when I didn't
    express an immediate interest in purchasing something. I think this
    is probably reflective of poor training, or the unprofessional
    demeanor of the sales associates, rather than the gallery's policy. 

    The designers who were represented at Stuart Moore were primarily
    European: Neissing, Carl Dau, Henrich + Denzel, Roland Humphries,
    Jorg Kaiser, Georg Spreng, Gunter Wermekes, Erich Zimmermann, to name
    just a few. They also show work by Steven Kretchmer.

Michael David Sturlin
www.michaeldavidsturlin.com


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