[Jewelry making - Article 00279] - Re: [Orchid] Search Engine Optimization and Website Marketing

[Tony]

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>     To borrow a phrase from a 1940's movie: "Would you explicate?" I
>     haven't a clue as to what basic SEO is

    Below are some of the basic steps in search engine optimization
    (SEO). Mos t search engines use a mathematical formulas to determine
    which sites will b e ranked near the top of their search results in
    their organic or non-paid l istings. There are hundreds of variables
    that might affect where a web page is ranked for a queried keyword
    phrase. Site pages should be in at least the top 10 search results to
    receive qualified traffic and the higher the ranki ng the better. I
    feel that anyone who owns a web site should do some SEO re search.
    The steps listed below are only a beginning. 

    Title Tag- Always put your primary keyword phrase for a page in the
    title me ta tag. For example in the HTML code for your page: Your
    Page Title here with Keyword Phrase. This is what shows at the top
    of you r browser when you view a web page. It is also used by the
    search engines a s the title of that page in their listings. This is
    probably the most impor tant determining factor in site listings.
    Always consider each page on your site as an entry page! 

    Description-Using the keyword phrase in the description meta tag is
    still im portant for some search engines. It is sometimes shown below
    the title in th e listing. Some search engines, such as Google,
    spider the page and select t he text to be used in their listing. 

    Links From other Sites- The search engines use a formula to rank
    site pages that includes the variable of how a site is linked to
    other sites. Related a nd quality inbound site linkages are very
    important in page rankings. 

    Visible Text- Keyword phrases also need to be mentioned in the
    visible text of a web page. Each page should have a basic theme. The
    most important keywo rds should be listed at the top of the page and
    in bold text if possible. Th e keyword phrases should also be placed
    a few times in the other visible tex t of a webpage. This should not
    be done in a manner that is not natural to the copy of the page. 

    Alt Tag- Include the keyword phrase in the Alt tags of pictures if
    appropria te. Pictures and graphics are not seen by search engine
    spiders (robots).

Tony Payne
Custom Jewelry Designer
Payne's Custom Jewelry
www.paynesjewelry.com
Phone: 601-898-2903

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