[Jewelry making - Article 00200] - Re: [Orchid] Planning to open a Watch Shop...

[sbright]

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    I'd suggest building a clientele first by working out of your
    basement so that you'd have word of mouth advertising. It's no doubt
    that you'll have a lot of customers come see you. The dubious part
    is how much money they will leave in your store. You'll have to find
    a low rent location, because there are a whole lot more Seiko's and
    Timex needing batteries than Rolex to overhaul for big $$. In my
    jewelry store, we stopped taking watches in about 2 years ago when I
    came to the conclusion that the repairs which haven't been picked
    up, washed all of the profit from the ones which had been picked up
    and paid for. I then took a look at how many times I was sending the
    same watch back and forth.. and the irate customers. Now, we're the
    good guys, " Hey guess what Mrs. Jones?! You get a new watch! Go to
    Wal Mart. You've had this nasty crusty for 20 years!" 

    On super rare occasions, I'll take in a high grade watch or a quartz
    retrofit for a client, but definitely no overhauls. Good luck with
    your decision. 

-Stanley Bright

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