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ZAPPlication(tm) Team Response
Dear Judy and Artists,
We are writing to respond to the misinformation about
ZAPPlication.org(tm) that recently appeared in the ORCHID forum. The
information cited as being provided by a show promoter is incorrect.
Following are facts related to the ZAPP(tm) system.
Fees for Use
The fees for the use of the ZAPP(tm) system are far below the fee
cited on the forum. Individual shows pay a one time start up fee of
$1,500; an annual fee of $1,500 for the management of the application
data; and $1,500 for the management of the digital images. In
addition, a fee of $1.75 per artist is charged. A show with 2,000
artists applying would pay $8,000 in year one and $6,500 in year two.
The shows can also rent projection equipment from ZAPP(tm), however,
we encourage shows to acquire their own equipment. Multiple show
promoters may gang more than one event into a jury to reduce overall
jury costs for all events combined. In this case, the fee would be
higher than an individual jury, but lower than jurying one event at a
time.
Jurors
ZAPP(tm) does not select jurors or require the use of jurors from a
roster or pool. Selection of the jurors is entirely the decision of
the participating shows.
Impact on Artists Fees
We are not aware of any show that has raised artist application fees
to cover the costs of ZAPP(tm). In most cases the use of ZAPP(tm)
should save a show money previously expended for brochure printing,
financial management, and data input. Some shows have offered the
service of scanning images and entering data to applicants who wish
to send in a paper application. In these cases the shows have charged
a modest fee.
The Role of Advisors
ZAPP(tm) is managed by the Western States Arts Federation (WESTAF).
WESTAF is a nonprofit arts service organization. The project is
advised by the directors of 9 major art festivals that are partners
in the system. In addition the ZAPP(tm) project staff regularly
consults with the leadership of the National Association of
Independent Artists (NAIA). All of these entities have an interest in
the encouragement of professionalism in the field in the area of
jurying. However, while the ZAPP(tm) project managers can encourage
professionalism, they cannot mandate it, and all jurying decision are
ultimately left to the individual shows.
Artist Concerns
If artists have concerns about a show's jury process, we encourage
them to contact the participating show directly. Many shows are open
to having artists view their jury process. In addition, each show
using ZAPP(tm) is equipped to assist artists with the digitizing
process. For complex technical questions about ZAPP(tm) that shows
may not be able to answer, artists are encouraged to contact the
ZAPP(tm) team directly at contactzapp AT westaf.org .
We will be happy to provide additional information about the
ZAPP(tm) project to artists and others. We understand that any
unfamiliar system will prompt questions.
In closing, we wish to report that the system has experienced
continued success in aiding promoters in developing a streamlined
application and jury process and in providing artists with a
consistent mechanism to apply to many events. Currently nearly 10,000
artists are using it and the system holds more than 60,000 images.
Jurors have reported a very positive reaction to the image quality,
artists have welcomed the reduction in paperwork, and show directors
have positively remarked on the ability of the system to improve
their ability to manage shows.
Thank you for the opportunity to respond to the concerns posted in
the ORCHID forum.
The ZAPP(tm) Team
WESTAF
Beth A. Cooper
The Western States Arts Federation
1743 Wazee Street, Suite 300
Denver, CO 80202
303.629.1166
www.westaf.org
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