[Jewelry making - Article 00652] - Re: [Orchid] Zapplication

[Beth Cooper]

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ZAPPlication(tm) Team Response 

    Dear Judy and Artists, 

    We are writing to respond to the misinformation about
    ZAPPlication.org(tm) that recently appeared in the ORCHID forum. The
    information cited as being provided by a show promoter is incorrect.
    Following are facts related to the ZAPP(tm) system. 

    Fees for Use 

    The fees for the use of the ZAPP(tm) system are far below the fee
    cited on the forum. Individual shows pay a one time start up fee of
    $1,500; an annual fee of $1,500 for the management of the application
    data; and $1,500 for the management of the digital images. In
    addition, a fee of $1.75 per artist is charged. A show with 2,000
    artists applying would pay $8,000 in year one and $6,500 in year two.
    The shows can also rent projection equipment from ZAPP(tm), however,
    we encourage shows to acquire their own equipment. Multiple show
    promoters may gang more than one event into a jury to reduce overall
    jury costs for all events combined. In this case, the fee would be
    higher than an individual jury, but lower than jurying one event at a
    time.

    Jurors 

    ZAPP(tm) does not select jurors or require the use of jurors from a
    roster or pool. Selection of the jurors is entirely the decision of
    the participating shows. 

    Impact on Artists Fees 

    We are not aware of any show that has raised artist application fees
    to cover the costs of ZAPP(tm). In most cases the use of ZAPP(tm)
    should save a show money previously expended for brochure printing,
    financial management, and data input. Some shows have offered the
    service of scanning images and entering data to applicants who wish
    to send in a paper application. In these cases the shows have charged
    a modest fee. 

    The Role of Advisors 

    ZAPP(tm) is managed by the Western States Arts Federation (WESTAF).
    WESTAF is a nonprofit arts service organization. The project is
    advised by the directors of 9 major art festivals that are partners
    in the system. In addition the ZAPP(tm) project staff regularly
    consults with the leadership of the National Association of
    Independent Artists (NAIA). All of these entities have an interest in
    the encouragement of professionalism in the field in the area of
    jurying. However, while the ZAPP(tm) project managers can encourage
    professionalism, they cannot mandate it, and all jurying decision are
    ultimately left to the individual shows.

    Artist Concerns 

    If artists have concerns about a show's jury process, we encourage
    them to contact the participating show directly. Many shows are open
    to having artists view their jury process. In addition, each show
    using ZAPP(tm) is equipped to assist artists with the digitizing
    process. For complex technical questions about ZAPP(tm) that shows
    may not be able to answer, artists are encouraged to contact the
    ZAPP(tm) team directly at contactzapp AT westaf.org .

    We will be happy to provide additional information about the
    ZAPP(tm) project to artists and others. We understand that any
    unfamiliar system will prompt questions. 

    In closing, we wish to report that the system has experienced
    continued success in aiding promoters in developing a streamlined
    application and jury process and in providing artists with a
    consistent mechanism to apply to many events. Currently nearly 10,000
    artists are using it and the system holds more than 60,000 images.
    Jurors have reported a very positive reaction to the image quality,
    artists have welcomed the reduction in paperwork, and show directors
    have positively remarked on the ability of the system to improve
    their ability to manage shows.

    Thank you for the opportunity to respond to the concerns posted in
    the ORCHID forum. 

The ZAPP(tm) Team
WESTAF 

Beth A. Cooper
The Western States Arts Federation
1743 Wazee Street, Suite 300
Denver, CO 80202
303.629.1166
www.westaf.org

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