[Jewelry making - Article 00562] - [Orchid] Making choices: making jewelry or cutting stones

[Larry]

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I need some suggestions.

    I have been working with stones: cutting and polishing specimens and
    cutting and polishing cabs for many years. I have also done some
    jewelry work in both SS and in gold. (Even some jewelry repairs.) I
    have not tried to sell much of my jewelry. Most goes to family and
    friends. Jewelry can be marketed (priced) adding an intrinsic value
    based on creative effort, unique design, and technical skill. This
    can make the selling price (cost for the customer) higher resulting
    in a higher profit for the jeweler. A stone is a stone. If it is
    polished well, it is still a stone. There isn't any special reason
    for making the customer pay more for it since it is just a stone. 

    Looking at this situation from the money end, would it be better to
    concentrate on developing a marketing plan for jewelry more than the
    polished stones? It seems there might be more profit in it. 

Larry E. Whittington
http://www.geocities.com/ishoulddof2003

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