[Jewelry making - Article 00828] - Re: [Orchid] Sales Rep or Trade Shows for purchases?

[KashmirBlue]

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Hi Brenda,

    I posted a similar questions about sales reps and loose color
    several months ago.  One person responded. You may want to post this
    question on Polygon, or I can post for you. 

    My experience, as a sales rep, is the jewelers are relying more on
    the trade shows and established accounts.  If your business name is
    not something recognized in the trade, few jewelers (30% or much
    less) have any time for a sales rep.  Most reps today are carrying
    several lines.  A sales rep with established accounts may help you
    the most.  However, I can imagine with the extra risk, they will be
    costly. 

    I feel during trade shows the jeweler is on the offense (vs. defense
    toward a salesman)  The response is much more kind.  To add a further
    note, I feel the internet is a growing trend.  Several large media
    firms have decreased spending toward TV and radio, and the revenues
    for online sales are steadily increasing. 

    In fact, I've grossed many times more revenue using my website than
    I ever grossed in the years on the road. With a larger amount going
    overseas to countries such as Japan, HK, and Europe. 

Sincerely,

Ed Cleveland
303-882-8855
www.kashmirblue.com

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