[Jewelry making - Article 01277] - Re: [Orchid] Have You Been Advertising?

[Karen Christians]

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    How best to advertise, and where to spend your precious dollars is a
    good question.  For a long time, I advertised in Metalsmith Magazine.
     I pretty much had to drop my ads because of the price, but even so,
    people still remember us there. 

    My business is not so much in selling jewelry, but in selling
    workshops and classes. I talk to people at the grocery store, in line
    at the bank, airplanes, etc. I always give out a card, but more
    important, I get there name and telephone number. I always call them
    back because I know they will forget. I am my best advertising for
    the limited jewelry I wear, and I have sold earrings right off my
    ears! 

    All the money in the world can't beat great articles, like the one
    we had in Lapdary Journal, or a simple catalog. I depend a lot on
    word of mouth, but most importantly, I depend on the internet.
    Everyone goes to the internet now for searching on classes. A good
    web designer who understands the internet and who can make your
    website fast and accessible, is priceless. 

    A local newspaper is great for advertising, but even better if you
    get them to write an article about you. This doesn't cost anything. 

    It all takes effort, persistence and most of all, PATIENCE. 

Karen Christians
M E T A L W E R X
50 Guinan St.
Waltham, MA  02451
Ph. 781/891-3854 Fax 3857
http://www.metalwerx.com/
Jewelry/Metalarts School & Cooperative Studio

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